Xavier Delcourt founded HiFive in 2001 after more than 20 years of professional experience in ICT companies, he has a degree in engineering, public relations, marketing management and an executive MBA from KU Leuven/Kellogg/Stanford. Xavier worked for major ICT companies such as Hewlett Packard, Oracle, Randstad and Microsoft as marketing manager, sales executive and business manager. He is passionate about making the learning process more efficient, the Marketplace Simulations he is coaching in Universities all around Europe is delivering on that promise.
We run e-Commerce businesses, we publish books, we advise clients at a strategic level with our management consultancy services and we execute marketing campaigns. You want to offer your Bachelor or Master students more than 30 years experience in Business and Marketing? That is what we have: A strong academic background, great teaching skills combined with up-to-date knowledge and practical experience in e-Commerce, Digital Marketing, Business Development and Marketing Management.
We design and deliver marketing plans and marketing deliverables for our clients worldwide to support their international deployment. Business Development, strategic marketing and branding, advertising, digital marketing and e-Commerce are just a few examples of the services we deliver.
We design and publish Catalogues, e-Publications, Newsletters, Magazines and deliver an editorial workflow software to support the Content Marketing efforts of our clients. Our experience in ICT and Publishing allows us to offer database publishing services and database integration.
All our courses and workshops are supported by extensive academic background information, textbooks, cases, exercises and online tutorials. You'll find in this section all the information you need to participate to a HiFive TRAINING session. You will need to register to our website before attending our courses. This will allow us to prepare our course material and to do an excellent follow up in case you need advice or a reference letter for instance. Please register to HiFive TRAINING.
Our courses are supported by a rich offering of academic textbooks from our publishing partners such as Pearson Education, our students will have the opportunity to dive into this great reading material during the HiFive TRAINING sessions.
Below is a preview of one of the Marketplace Simulations we organise for Universities in Europe. The video shows one of the simulations we coach, it includes financial management, channel management, marketing, sales, human resources and seed capital management. View a scenario example for this simulation to have a good understanding of the functionalities these online simulations could offer you.
You will be able to login to The Marketplace Simulation once you received the id and password from yThe Marketplace Simulation coach during the introduction session on day 1.
Julia Ławniczak-Gościńska, Poland
The Marketplace Simulation was the best university experience I ever had. I had the opportunity to work in an international group and use all my knowledge in real business scenarios. Xavier encouraged us to do more and go beyond our limits. He never gave us obvious solutions, but asked questions which made us curious and more creative. This course reveled my strengths and weaknesses, so now I know what to improve.
Alena Udalenkova, Russia
I had huge base of Marketing theory in my head, but no practice at all. On the first Marketing class Xavier explained us the BCG matrix, wich I perfectly knew from books and lectures, but never, actually, get a chance to use. It took 10 minutes and a case from his own professional life to make this matrix clear for me as never before.
Yasser El Koura, Italy
A unique experience that I would definitely do again!! A really well done simulation that will allow you to understand how organization and communication are fundamental and decisive. You will have the opportunity to manage a company at 360 degrees with all the various divisions, you will discover how it is also true in reality that every decision is related to the other.
Anne Deremets, Philippines
It’s a roller coaster ride! Dive deep on extreme losses and then rise back up with a vengeance. Never be complacent, winnings are not guaranteed to be easy. Most importantly, never lose hope, losses are but challenges to make you think more, experiment more and strategize more, become a “silent threat” to your competitors. This simulation is exhilarating, extremely challenging and an overall enjoyable learning experience!
Merve Karaca, Turkey
The Marketplace Simulation was one of the best courses I ever had. You need to think about every single detail and focus on different departments such as Marketing, Finance, Human Resources and even Production at the same time just as a real life company. That’s a great experience that I recommend to everyone, not only for students but also for professionals who seek to manage a start-up someday.
Diana Serbanescu, Romania
The Marketplace Simulation was one of the most interesting and entertaining classes I followed. I still remember how impatient we were to see our results after every single stage of the simulation, hoping that we managed to stay one step ahead of everyone. If someone wants to find out how real competition tastes like, he/she should definitely follow the Marketplace Simulation class.
Shiyin Zhong, China
I followed all courses from Mr. Delcourt, they were my favorites. He is that kind of teacher you always hope to have. I've learnt a lot, especially in his marketing class, i can't tell you what awesome class it is only by these stupid words, just go to his class and see by yourself! U will love it!
Ecem Karacakaya, Türkiye
I attended the Marketplace Simulation class. The simulation is so similar to a real business, you need to consider all departments such as finance, marketing, human resources, product management. I advise this course to all business students.
Galina Kryzhanovskaya, Russia
I liked the Marketplace Simulation most of all courses, the simulation is an educational tool for teaching business. The teacher explained everything and tried to help us, so my group did not have problems. The Crisis simulation and e-commerce were not so easy though. But our teacher tried to encourage us and turn learning into fun. So thank you very much for all your lessons.
Lukas Vitek, Czech Republic
For me, yThe Marketplace Simulation course was something new and exciting. I got so hooked to it, that I almost didn't want to do anything else than to prepare for next round and final victory! It helped me to make my first steps into the business world, where it is a simulation no more, but every day's reality and I am truly grateful for that.
Nicoletta Kryzhanovskaya, Russia
One course that I will never forget was the Marketplace Simulation. I was in charge of the accounting department. Every day for one week I was monitoring the proforma balance sheets and discussing with investors for more funding. I really enjoyed that project, we developed a really nice team spirit, I improved my negotiation skills and until today I am very proud about myself and my team players. '
Theo Saurel, France
I tried the Marketing class without really knowing what to expect. But it turned out to be the most interesting course I've had. It mixed marketing notions with teamworking and at the end of the classes, we weren't annoyed at all. Everyday with my team, we couldn't even help carrying on to think about the strategy we would apply the next day, in order to beat our competitors. If you're not 100% involved, you can make your team lose.
Rudolf Westerholm, Finland
As being part of Xavier's business classes, I feel that I got a brief introduction of what working in a marketing environment can be in a real company; problem solving, communication and pushing yourself and your team to give your best to whatever you're doing.
Csongor Kiss, Hungary
I participated both to the Marketing and Marketplace Simulation courses, they were given by a great professor. During the courses we gained many extra knowledge and got some sources to learn from. I really enjoyed the Marketplace Simulation simulation which gave us a great view about how companies work in real life, it helped a lot to understand the system.
Afşin Sancaktaroğlu, Türkiye
The Marketplace Simulation course was one of my best course I have ever taken. I combined most of past courses' knowledge during that simulation such as marketing, production, finance, cost accounting. I felt that I was in real life. Additionally, being a team leader and persuading team members was hard.
Adil Derkaoui, France
I followed the course teached by Xavier Delcourt named Marketplace Simulation. On our computers we had to manage a factory paying attention to the budget, the wins and the loss just like it is in reality. Thanks to this course, I could have a vision of how it works in the real world and test my skills as a manager. As a conclusion, I can say this I was a pretty good one
Yu Gao, China
I came across many difficulties in the class which inspired me to reconsider my opinions and views of bussiness. Teaching with the online simulation in a commercial competition scenario is really an excellent idea, it is one of the most impressive course I've followed!
Richard Delattre, France
Thank you for the great experience of learning from you, the lessons were not just listening but having some exchange and using your experience(s) to help us to pictures things, this was great. Also what I will keep in mind, you always being watchful and considering us as peers.
François Lalin, France
The Marketplace Simulation is not just a simulation! It’s a role playing in which every student has to think as a chief executive. Know your market, analyze the situation, think a winning strategy and take decisions. But you aren’t alone, nor in your firm, nor in your market ... You discover the human psychology in business, the risk in taking decision and the responsibility you have by leading a new venture!
Omar Rabie, Egypt
I participated to the marketing courses of Xavier Delcourt at IAE University in Lille, I would like to tell you that it was one of the best courses I had in my University. The course was very interesting and we had some interactions in classes with each other in groups that were unique to my view.
Sabrina Bani, France
With a team of 6 people we had to take over a new market against 3 other teams. It was a very exciting experience for me. Each round we had to make strategical decisions that would completely change the course of things. M. Delcourt is a qualified teacher, it was a real pleasure to follow his lead. And I recommend this course to anyone searching for a fun and instructive way of discovering marketing.
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