Course Material

e-Commerce in practice

This seminar will show you how to set-up your online business and to promote it with digital Marketing instruments. We will visit a company active in e-Commerce to understand how an ERP platform works. The participants will have a running online business by the end of this course. Don't hesitate to contact us for more information or additional question on info@HiFive.be.

e-Commerce in practice & ERP

This seminar will show you how to set-up your online business and to promote it with digital Marketing instruments. We will visit a company active in e-Commerce to understand how an ERP platform works. The participants will have a running online business by the end of this course.

Pre-readings:

e-Commerce

  1. Website must haves
  2. Improve On-Page SEO
  3. Digital Marketing 101
  4. Multichannel Marketing

ERP

  1. ERP textbook
  2. ERP for Managers
  3. Microsoft Navision Modules
  4. Microsoft Navision & Sana e-Commerce

Paruzzi HQ visit

  1. Paruzzi featured

Slides:

  1. e-Commerce in practice
  2. Enterprise Resource Planning (ERP)
  3. e-Shop Company visit

Assignments:

Sandwich shop business feasibility

ShopFactory v12:

ShopFactory boiler plate

ShopFactory version 12 for students - full featured 30 days

Textbook:

for more textbooks go to the e-Commerce Literature section of this website and click the e-Commerce tab.

Tutorials:

  1. Artwork file format
  2. How to create a YouTube channel
  3. MS Office Mail Merge 01, MS Office Mail Merge 02

Additional readings:

  1. Content Marketing
  2. Engaging Content Marketing
  3. SEO Mobile Friendly
  4. SEO Powersuite Workflow
  5. Remarketing
  6. Social Media Advertising

Don't hesitate to contact us for more information on info@HiFive.be.

Our Services

We run e-Commerce businesses, we publishing books and e-books, we advise clients at a strategic level with our management consultancy services and we execute marketing campaigns. You want to offer your Bachelor or Master students more than 30 years experience in Business and Marketing? That is what we have: A strong academic background combined with up-to-date knowledge and practical experience in e-Commerce, e-Marketing, Business Development and Marketing Management.

HiFive STUDIO services

We design and deliver marketing plans and marketing deliverables for our clients worldwide to support their international deployment. Business Development, strategic marketing and branding, advertising, digital marketing and e-Commerce are just a few examples of the services we deliver.

HiFive TRAINING services

We deliver seminars to Bachelor and Master students on topics such as Management, Marketing and e-Commerce. To have an overview of the content we deliver, we refer to the course section. Our online Business Game platform consolidates all this content into a great student adventure.

HiFive PUBLISHING services

We design and publish Catalogues, e-Publications, Newsletters, Magazines and deliver an editorial workflow software to support the Content Marketing efforts of our clients. Our experience in ICT and Publishing allows us to offer database publishing services and database integration.

Literature

Our courses are supported by a rich offering of academic textbooks from our business partner Pearson Education, our students will discover the portfolio of Pearson during the HiFive TRAINING sessions.

Principals of Marketing, Kotler

Marketing

Principles of Marketing, Kotler

e-Business & e-Commerce, Chaffey

e-Commerce

Digital Business & e-Commerce Management, Chaffey

Fundamentals of Strategy, Johnson

Business

Fundamentals of Strategy, Johnson

Introduction to e-Commerce, Turban

e-Commerce

Introduction to e-Commerce, Turban

e-Commerce 2015, Laudon

e-Commerce

e-Commerce 2016, Laudon

B2B Marketing, Wright

Marketing

B2B Marketing, Wright

Strategies for e-Business, Jelassi

e-Commerce

Strategies for e-Business, Jelassi

International Marketing & Export Management, Albaum

Marketing

International Marketing & Export Management, Albaum

Entrepreneurschip, Lambing

Business

Entrepreneurschip, Lambing

Marketing Communications, De Pelsmacker

Marketing

Marketing Communications, De Pelsmacker

The Marketing Plan, Burk Wood

Marketing

The Marketing Plan, Burk Wood

Enterprise Systems for Management, Motiwalla

Business

Enterprise Systems for Management, Motiwalla

Digital Marketing, Chaffey

Marketing

Digital Marketing, Chaffey

The Management of Strategy, Cadotte

Business

The Management of Strategy, Cadotte

Our Students

Register Assignments

Below are some of our International students expressing their experiences with the HiFive courses. Hover over the text to read a quote and hover away to view the next quote.

Contact Us

Feel free to contact us if you need more information or to give us feedback. Follow our FaceBook page if you want to stay in touch with our PUBLISHING activities, or follow Xavier Delcourt on Linkedin if you want to stay in touch with your teacher.

HiFive bvba

V.A.T. BE 0474.129.565
Tel. +32(0)468 15 21 31